Effective Communication: Enlisting Others to Help Spread the Word

One of they keys to success in any change initiative - and Managing For Results is certainly included on that list - is relentless, focused communication.

It's almost impossible to "over-communicate." Even when we think we've talked about a particular topic or issue until we're blue in the face, our audience almost certainly still needs more information from us.

An important element of any successful communication strategy is enlisting other people within your organization to help spread the word. Different messengers bring different skills, can reach different audiences, and lend their credibility to the effort.

For a great example of this principle in action, check out this employee newsletter (click here to see it) from Gunnison County, Colorado. The lead article, "Changing Seasons," is by Paula Swenson, the Chair of the County Board of Commissioners. In it she sends a clear message to every employee that Managing For Results is a good thing for Gunnison County and its citizens.

If you've got examples of great communication - internal, external, or both - send them to us and we'll share the best ones here. Send them to William Aaron at waaron@weidnerinc.com.